Sifting the Network: Demand-side Programmatic Cohort Building
I’m tired of seeing agencies charge a premium for “proprietary algorithms” that are really just glorified spreadsheets. Most of the industry treats Demand-Side Programmatic Cohort Building like it’s some dark art reserved for the gods of ad tech, wrapping it in layers of jargon to justify massive management fees. It’s a total scam. In reality, […]
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